Cookie Policy


This notice is designed to provide you with more information about how Frontline Ltd (the publisher of this website) uses cookies.

What are Cookies?

“Cookies” are small files that contain information that a website sends to your computer, laptop or mobile media device’s hard drive while you are viewing a website. Each cookie is unique to your web browser and will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preference or what’s in your shopping basket.

How does Frontline use Cookies?

Cookies are used by lots of websites to provide features to their users and they are used by Frontline to improve its websites and to deliver a better and more personalized and interactive service to you.

Frontline also uses persistent cookies, which stay on your computer or mobile media device even after you have gone offline.

Fronltine will use different types of cookies at various different pages of your use of our websites, these types of cookies include:

  1. Functionality Cookies

    These are essential to the running of this website. They include Session cookies, which enable you to carry out essential functions like maintaining login details for the session or a transaction. Session cookies are not stored on your computer and the information these cookies collect is anonymised and they cannot track your browsing activity on other websites. These cookies will expire when you close your web browser session.

    Cookies defined, as ‘Functionality’ will not be used to target you with adverts on other websites.

    If you are a registered user and login to the website, the following cookies will be used;

    1. wordpress_logged_in_  – cookie to store your authentication details, what you can and cannot do on the website.
    2. wp-settings- This is used to customize your view of the main site interface, if any customisations are allowed.
    3. wordpress_test_cookie – Tests whether or not the browser has cookies enabled
  2. Strictly Necessary Cookies

    These cookies allow you to move around our websites and use essential features like secure areas and shopping baskets. These cookies do not gather any information about you that could be used for marketing or remembering where you have been on the internet.

    Cookies defined, as ‘Strictly Necessary’ will not be used to target you with adverts or remember your preference or username beyond your current visit.

    Our shopping cart software ‘Woocommerce’ will place cookies on your device when you add items to your cart, to help display and remember those items between visits.  These cookies are;

    • woocommerce_cart_hash
    • woocommerce_items_in_cart
    • wp_woocommerce_session_

    The first two cookies contain information about the cart as a whole and help our website know when the cart data changes. The final cookie (wp_woocommerce_session_) contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.

  3. Performance Cookies

    These cookies collect information about how you use our website, such as which pages you visit. These cookies do not collect any information that could identify you, as all the information collected is anonymous and is only used to help us improve our websites, understand what interests you and measures how effective our advertising is.

    Cookies defined, as ‘Performance’ will not be used to target you with adverts or target adverts to you on other websites, or remember your preference or username beyond your current visit. We use these cookies to understand how our website is performing to enable us to make improvements to enhance your browsing experience.

  4. Third Party Cookies

We use a selection of third-party tools for performance monitoring and social media sharing. The links below provide more information about the third party cookies we use on the website. We use Google Analytics provided by Google to track how many individual unique users we have and how often they visit, and which pages they see during the visit, and which URL and/or method they arrived from, for example, Facebook post or a Google search.  Cloudflare is a performance and security company, who help provide a quick service to you and protect the site from known threats and external hackers.  The cookie they add is used to identify individuals when they use a shared IP address, such as schools, universities, and other workplaces.


3rd Party Cookie Issued by Cookie type Information available at
Google Analytics Performance
Cloudflare Functionality (Security)


What to do if you want to control the use of Cookies?

You have the ability to accept or decline cookies when you use the website for the first time via “see all options” link on the “pop up” banner.

You also have the ability to accept or decline cookies using your web browser, but please be aware that for some parts of our websites to work you will need to accept cookies. Cookies can be removed or declined by changing your web browser settings. The following links may be helpful:

Cookie setting in Firefox

Cookie setting in Safari

Cookie setting in Internet Explorer

Cookie setting in Chrome

Cookie setting in Microsoft Edge

For more information about third party cookies generated by advertisers please visit and for general information about cookies and their use, please visit All About Cookies.

Please be aware that these are 3rd party websites and as such Frontline Ltd accept no liability for the instructions given on these sites.

If you have any questions about Bauer’s policy, please contact or for further legal information about privacy issues you may find The Information Commissioner’s Office  useful.

History of cookies

Cookies for the internet were originally developed in 1995 by the Netscape Communications Corporation. The word ‘cookie’ comes from ‘magic cookie,’ a term in programming languages for a piece of information shared between co-operating pieces of software. The choice of the word cookie appears to come from the American tradition of giving and sharing edible cookies.

Updated May 2018